In a year where design trends are shifting toward authenticity, warmth, and storytelling, it’s no surprise that one of 2025’s standout decor movements is rooted firmly in nostalgia. Say hello (again) to vintage wallpaper—specifically the bold, vibrant, and delightfully groovy styles of the 1970s.
Wallpaper has always cycled in and out of favor, but this time, it’s not just about covering a wall—it’s about rediscovering the joy of pattern, texture, and personality. Designers from around the world agree: the ’70s are officially back, and wallpaper is leading the charge.
Why the 1970s?
According to interior designer Jenni Jacobs, the resurgence of wallpaper isn’t just about aesthetic. “In uncertain times, there’s a longing for comfort,” she explains. “Vintage wallpaper evokes a sense of familiarity and grounding. It makes a space feel personal.”
The 1970s are particularly captivating right now because of their signature design elements: earthy tones, oversized florals, and geometric patterns that pop. Lauren Davies, co-founder of MALA Interior, notes that these elements bring a much-needed sense of liveliness into modern interiors. “People are tired of sterile minimalism. They’re looking for character—and these patterns deliver.”
This isn’t the overly literal, kitschy take on retro you might expect. Today’s take on vintage is layered with modern polish, creating rooms that feel both nostalgic and new.
Getting Started with Vintage Wallpaper
If you’re curious but not quite ready to commit to wallpapering your whole living room in burnt orange paisley, don’t worry. There are countless ways to dip your toe into the trend.
- Frame It Like Art
Wallpaper doesn’t have to be glued directly to your wall to make an impact. Davies suggests framing a swatch of wallpaper and hanging it like artwork. It’s renter-friendly, affordable, and a great way to showcase bold designs without overwhelming a space.
Try combining multiple framed panels to create a gallery wall with a vintage twist—perfect for hallways, entryways, or bedrooms.
- Make a Statement in Small Spaces
Want to go bolder? Start with a small room like a powder room, laundry area, or pantry. “These are great test zones,” says Jacobs. “They’re compact, so wallpapering the entire space feels intentional and dramatic rather than overwhelming.”
Smaller rooms also allow for more adventurous pattern choices, making them the ideal backdrop for groovy florals or swirling abstracts straight out of a disco-era dream.
- Accent Walls with Impact
The tried-and-true accent wall remains a favorite for a reason. Whether behind a bed, a sofa, or a desk, a single wall can serve as the perfect canvas for your chosen pattern. Think of it as a visual anchor—especially helpful in open-plan spaces.
“The warm tones and detailed motifs of the ’70s work beautifully in guest rooms or nurseries,” Davies says. “It creates instant atmosphere.”
Beyond the Walls: Unconventional Uses for Wallpaper
Today’s wallpaper isn’t just for walls—it’s a versatile material that lends itself to all kinds of creative applications.
- The Fifth Wall—Your Ceiling
Looking to take your design up a notch—literally? Try wallpapering the ceiling. It’s a bold move, but LaMarque insists it’s worth it. “More people are embracing creative risk,” she says. “Using wallpaper on the ceiling gives the room a wow factor.”
Ceiling wallpaper works especially well in rooms with tray or coffered ceilings, where it can highlight architectural details. Just make sure to select wallpaper that holds up to heat and humidity if you’re installing it in bathrooms or kitchens.
- Furniture Facelifts
Interior designer Emily LaMarque also recommends using wallpaper to update furniture—another option perfect for renters or those wary of permanent changes.
Add wallpaper to the backs of bookshelves, inside drawers, or even on cabinet panels for a playful surprise. “It’s a great way to add personality to pieces you already own,” she says. “And it’s way more fun than a basic coat of paint.”
This is especially effective with leftover wallpaper scraps. Nothing goes to waste, and every inch adds a bit more charm to your home.
Tips for Choosing the Right Pattern
With so many vintage options, how do you choose the right one? Here are a few quick tips from the pros:
Start with your vibe. Earthy and grounded? Go for terracotta-toned botanicals. Funky and playful? Opt for geometric waves or paisley patterns.
Don’t be afraid of color. The ’70s palette includes ochre, avocado green, mustard yellow, and deep plum. These tones can pair surprisingly well with modern neutral schemes.
Balance is key. If your wallpaper is bold, keep furnishings and accessories simple to let the design shine.
